SALES ASSET RETAINER · FIREWERKS SALES ASSET STUDIO
Someone in your corner, month after month: part sales director, part marketing director, part creative director. Building your assets, sharpening your story, and learning what moves your buyers, so every cycle starts ahead of the last.
Partnership
One-off projects: peak, then fade
Partnership: every cycle builds on the last
WHY ONE-OFF PROJECTS DON’T CHANGE THE TRAJECTORY
Markets shift. Offers evolve. Competitors sharpen. A commercial story doesn’t stay current on its own.
01
Your assets age while your offer evolves.
The deck is from eighteen months ago. The case studies are two years old. Buyers feel the gap.
02
Nobody owns the whole story.
Someone does social, someone does the website. The system produces activity, not outcomes.
03
Every project starts from scratch.
What the last one learned never reaches the next one.
WHAT THE RETAINER IS
Review.
What’s working, what isn’t, and where the next rand does the most.
Build.
The asset that moves the needle most right now, not the next item on a standing brief.
Learn.
What moved buyers, what objections surfaced, what proof is needed next.
Compound.
That intelligence shapes the next cycle. Nothing resets.
Every cycle, the story gets sharper, the proof gets stronger, and your buyer’s path to yes gets shorter.
THREE DISCIPLINES, ONE PARTNER
A fractional CMO brings strategy. A fractional sales director brings structure. Neither writes the copy, designs the deck or produces the video. An agency produces, but builds for awareness rather than the sale. The Retainer brings all three disciplines into one partnership, so nothing gets lost between the plan and the asset.
IN SALES
From cold calls to C-suite presentations, junior rep to sales director.
IN MARKETING
Chartered Institute of Marketing distinction in Strategic Marketing.
IN DESIGN AND PRODUCTION
Hundreds of founder, educational and thought-leadership videos.
INSPECT AND ADAPT
Certified Scrum Master, Certified Scrum Product Owner, Advanced Scrum Product Owner & Scrum with UX. This is why the Retainer is built to inspect and adapt.
COMPOUNDING, AT TWO SCALES
SHOWMAX
More than 50 presentations, carrying a home-grown Netflix competitor through internal stakeholders and the Naspers board to launch.
NOWATECH
A brand built in stages from nothing, each stage creating the proof the next one needed. Then acquired.
RESPUBLICA
Three decks in a row, then a full brochure.
“Daryn helped us see and position the business… through a new lens.”
Steven Marriott, Respublica
THE INVESTMENT
For founders without a commercial team, sales teams without a marketing function, campaign businesses between launches, and established businesses that have plateaued.
QUARTERLY RHYTHM
Compounding at a considered pace. Billed monthly, delivered in quarterly cycles.
A priorities review at the start of each quarter
An agreed asset set built from those priorities
Strategy, copy, design and video where in scope
Priority access for urgent moments between cycles
MONTHLY RHYTHM
For businesses scaling, running regular campaigns, or leading sales teams.
A priorities review every month, a strategic review every quarter
A larger monthly asset set, aligned to current objectives
Coaching for founders, reps and on-camera talent
Priority turnaround: the asset needed by Thursday
3-month minimum · Switch rhythms as your needs change
Compare it to the cost of erosion, and of re-briefing a new supplier every time. Not to a monthly bill.
BEFORE YOU COMMIT
Am I locked in?
The minimum is three months: long enough for compounding to start showing, not a contract you’re trapped in. Cancel at any time after 3 months.
What if the value fizzles?
Every cycle starts with a review and a defined output. You see the value each cycle rather than taking it on trust. If you don't, you cancel with 30 days notice.
Is this billing forever?
It has to earn its place every cycle, or it shouldn’t continue. After 12 to 24 months, some clients step back to On-Demand. It’s built for independence, not dependence.
What do I keep?
Everything. Every asset and the proof library stay with your business.
Not sure you’re ready? Most clients start with a Sales Asset Audit (R2,500) or a Bundle, then move to the Retainer once the foundation is in place.
MAKE YOUR VALUE EASIER TO BUY
Partnership
One-off projects: peak, then fade
Partnership: every cycle builds on the last
Tell us where you are, where you need to be, and what’s in the way. We’ll recommend Core or Pro honestly, and if a Sprint, Bundle or Audit should come first, we’ll tell you that too.
01 Pick a time that suits you on the calendar.
02 Tell us where you are, where you need to be, and what’s in the way.
03 Leave with an honest recommendation: Core, Pro, or what should come first.