SALES ASSETS · FIREWERKS SALES ASSET STUDIO
Not marketing assets.
Sales assets.
WHY GOOD WORK STALLS
Valuable work does not
The deck got updated. The video got made. The posts went out. And the pipeline didn’t move.
It isn’t the quality of your work. It’s the brief behind your assets. Most are built for attention or looks. Buyers need something different before they can say yes.
Beautiful, and it doesn’t sell.
Built from a creative brief, not from the buyer’s decision.
Built without a job.
The deck that lives in a folder. The video nobody uses.
The wrong thing first.
A ten-page website, when what you needed was a landing page and a sharp offer.
SAME ASSET. DIFFERENT JOB.
All three look professional.
Asset with no job
STARTS WITH
“We should have a video.”
THE CASE STUDY
A project write-up, filed away.
LEAVES YOU WITH
Output.
Marketing asset
STARTS WITH
“We want more awareness.”
THE CASE STUDY
A polished story that builds the brand.
LEAVES YOU WITH
Recognition.
Sales asset
STARTS WITH
“What must this buyer believe before they can say yes?”
THE CASE STUDY
Built around the next buyer’s situation, their objection and the result they want.
LEAVES YOU WITH
A buyer who knows what to do next.
FireWerks builds the third kind.
HOW IT WORKS
Most providers are hired to deliver a format: posts, videos, slides. We start from the sale, then choose the format.
Diagnose the buyer.
Who has to say yes, and what stands in the way.
Define the commercial job.
What this asset must do, for whom, at which moment.
Build the argument.
The sequence that moves a buyer from doubt to decision.
Produce to standard.
Design, video, copy and photography made for the moment it will be used.
WHAT HAPPENS WHEN THE ASSET HAS A JOB
One asset. The right one.
Most of our client work is under Non-Disclosure Agreement. So these cards carry the facts, not the files.
PIRTEK AFRICA
One 30-second asset. A signed distributor in four weeks, for under R5,000.
72 hours
BLUE REIGN
A deck rebuilt in 72 hours for Cannes. Up against a household name, they won the Paddington rights.
EBOTSE
Three stakeholder groups with veto power. Diagnosis caught the wrong brief before a single asset was built.
THE SALES ASSET ECOSYSTEM
Every sales asset you need,
46 assets across three phases. Each one has a named sales job.
Essentials
The foundation every sales conversation needs first.
Offer Clarity Document
Core Sales Deck
Sales One-Pager
Founder Story Video
Core
The core sales system your business needs to launch.
Conversion Landing Page
Case Study Pack
Founder Video
Email Outreach Sequence
Professional
For complex, high-stakes selling. A comprehensive sales system.
Multi-Stakeholder Pitch Deck
Objection Handling Asset
ROI Calculator
RFP Response Document
HOW TO ENGAGE FIREWERKS
Start where
For founders and consultants, sales teams, high-stakes presenters and campaign-driven businesses.
Something isn’t working, and you’re not sure what.
Sales Asset Audit
A prioritised report: what’s costing you deals, and the order to fix it.
R2,500
You know exactly which asset is missing.
On-Demand Sales Assets
One asset, one commercial job, built properly.
From R1,500
A launch, pitch or campaign window is closing.
Sales Asset Sprint
A fast, focused build for one objective.
From R2,500
You’re going to market and need the full foundation.
Sales Asset Bundle
Coordinated assets from one brief, ready before day one.
From R9,950
MAKE YOUR VALUE EASIER TO BUY
Tell us what you’re selling.
Who needs to say yes, and what’s in the way. We’ll tell you which assets would make the biggest commercial difference, and in what order. Then they keep selling when you’re not in the room.
A direct conversation about the sale. Not a creative consultation.
Pick a time that suits you on the calendar. Tell us what you’re selling and who needs to say yes. Leave with what to build first, and in what order.